About Nissan Middle East

Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. However, Nissan’s relationship with the Middle East goes back to 1957 when the first Nissan vehicles were delivered to Saudi Arabia. Nissan has since grown into one of the most recognized automotive brands in the Middle East.


Nissan Gulf FZCO (NGF) was announced in October 2008 as joint venture between Nissan Motor Co. Ltd Japan and Al Dahana FZCO to oversee Nissan distributors’ marketing & sales efforts in Saudi Arabia, Kuwait and Bahrain.


From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain in Life’, the Nissan Patrol - Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.


In the region, Nissan Middle East has shone in motorsports through the Abu Dhabi Desert Challenge with the Patrol by sponsoring Emil Kneisser who achieved great results, the successful yearly GT Academy initiative and now the latest addition of the Nissan 370Z Drift Experience.


Our Middle East Strategy for Success

Our strategy for success and growth is still based on the global ‘Power 88’ approach, which focusses on three main areas:

·      Leverage on our extensive line-up renewal

·      Continuously strengthen our brand power

·      Strong and Professional dealer network: we are focusing on dealership coverage (quantity) and customer service (quality)


Nissan is expanding its presence all over the world and Middle East is treated as our strategic growth driver.


Nissan Middle East Network

Nissan operations now cover many countries across the region making it one of the best represented Japanese automotive brands in the Middle East. Nissan’s route to market is aided with the partnership of local dealerships:


1.       Azerbaijan - Nurgun Motors

Showrooms: 6

Service Centers: 4

2.       Armenia - Muran Ltd.

Showrooms: 1

Service Centers: 1

3.       Bahrain - Y. K. Almoayyed & Sons BSC(C)

Showrooms: 5

Service Centers: 2

4.       Georgia – GEO Auto Ltd.

Showrooms: 1

Service Centers: 1

5.       Jordan - Bustami & Saheb Trading Co.LTD

Showrooms: 3

Service Centers: 3

6.       Kingdom of Saudi Arabia - Al ISSA AUTO

Showrooms: 22

Service Centers: 16

7.       Kuwait - Abdulmohsen Abdulaziz Al-Babtain Company

Showrooms: 2

Service Centers: 9

8.       Lebanon - Rasamny Younis Motor Company S.A.L.

Showrooms: 9

Service Centers: 4

9.       Oman - Suhail Bahwan Automobiles LLC

Showrooms: 19

Service Centers: 20

10.   Qatar - Saleh Al Hamad Al Mana Co.

Showrooms: 3

Service Centers: 5

11.   Syria - Rakha Trading Company LLC

12.   Turkey – Nissan Otomotiv A.S.

Showrooms: 39

Service Centers: 43

13.   Turkmenistan – ES "Adjayyp Ussat"

Showrooms: 1

Service Centers: 1

14.   UAE - Al Masaood Automobiles (Abu Dhabi & Al Ain) & Arabian Automobiles Co. (Dubai & Northern Emirates)

Abdu Dhabi Showrooms: 5

Abu Dhabi Service Centers: 4

Dubai Showrooms: 12

Dubai Service Centers: 11

15.   Uzbekistan - Premium Auto

Showrooms: 1

Service Centers: 1

16.   Yemen - The Tehama Trading Company

Showrooms: 4

Service Centers: 6