Famous Saudi singing star and well-known GCC celebrity adds his voice to new Patrol TV commercial confirming Nissan’s commitment to tailoring every aspect towards needs of GCC customers
Dubai, United Arab Emirates (6th April, 2010)– In launching the hero of all terrain, the all-new 2010 Nissan Patrol, flagship of the largest SUV line-up in the region, Nissan has ensured that every aspect of the vehicle’s delivery has been specifically tailored for the needs of GCC customers.
This week Nissan will launch a 30 second TV commercial of which the Arabic language version is voiced over by famous Saudi singing star and well-known GCC celebrity Khalid Abdul Rahman. The TV commercial, which is the first by Nissan in the GCC to fully utilize computer generated imagery, will break on top Pan-Arab TV stations.
“The high level of authenticity and the sheer respect that Khalid Abdul Rahman commands across all GCC markets made the decision for Nissan to cooperate with him on this project a very obvious one” stated Monal Zeidan, General Manager of Marketing and Corporate Communications for Nissan Middle East.
Nissan Patrol is a name loved by generations of GCC public and synonymous with top level off-road durability, quality and reliability; a legendary off-roader capable of going anywhere, anytime. Meticulously honed for over five decades, the Patrol is Nissan’s flagship SUV model and enjoys a rich heritage and passionate following in the Middle East that dates back to the 1950’s. It is no small statement to say that for many owners across the Middle East, the Patrol is the vehicle that generations grew up with; becoming an inseparable part of the social and cultural fabric of Arabia.
With its fresh new styling, superior packaging, powerful but efficient new 400 Hp V8 engine with 7-speed transmission, world first technologies like hydraulic body motion control (HBMC) and higher levels of luxury and comfort, the all-new 2010 Patrol is now a true segment leader.
Nissan conducted over 13,000 hours of testing in the Arabian deserts and roads with the new Nissan Patrol to authenticate its positioning as the ‘Hero of All Terrain’. First stocks are arriving at Nissan GCC retailers’ showrooms in the coming weeks.
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