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2015 09 28ALL-NEW NISSAN MAXIMA 2016 MAKES DEBUT

Game-changing premium ‘4-door sports car’ takes first bows in Middle East

Dubai, United Arab Emirates – September 28, 2015: Nissan has unveiled the all-new, game-changing Nissan Maxima 2016 for the Middle East today. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.

The all-new Nissan Maxima 2016 is set to re-define its segment as it brings head turning design, enhanced performance and state-of-the-art technology to Middle East customers. Together, these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.

Nissan Middle East Managing Director, Samir Cherfan, commented: “The dramatically styled all-new Nissan Maxima 2016, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment. It not only resets Nissan Maxima's iconic ‘4-Door Sports Car’ positioning, it sets a new standard for style, performance and technology in the large sedan segment.

”The new Nissan Maxima reinvents what has been essentially a conservative segment. It raises the bar incredibly high in class-leading design, fuel efficiency, performance and technology. The market hasn’t seen anything as exciting as this within this segment.”

The high performance, top-end sedan will support Nissan’s ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 per cent share in the E-segment in the GCC, with a goal of selling around 7,000 vehicles, an increase of more than 70 per cent in sales compared to 2014.

Nissan Maxima's styling showcases Nissan's new design language - including V-Motion front end, signature boomerang lights, kick-up C-pillars and unique floating roof appearance. Inside, the Nissan Maxima's premium class-above, bespoke interior is anchored by a driver's cockpit that rivals luxury vehicles.

The all-new Nissan Maxima 2016, now offered in three grade levels including new S, SV and SR grade, will have a price ranging between $29,999 and $41,000 in GCC. Prices per market will be revealed at their respective launches and will vary from region to region.

Key Features in the All New Nissan Maxima 2016:

Aura
The new vehicle was developed under the inspiration of the Blue Angels at the Naval Air Station in Pensacola – Florida, United States. It holds a specific style inspired by the ‘jet fighter’ styling theme and ergonomic layout.

Maxima's interior execution was a strong focus from the onset of development, with the goal of offering an interior that truly rivals luxury vehicles. It offers genuine stitching on the instrument panel, doors and console, available ambient lighting, available premium leather seating surfaces with diamond-quilted inserts, unique faceted finishers and a sporty D-shaped (flat-bottom) steering wheel.

The all-new Maxima’s comfort is inspired by Nissan’s ‘Zero Gravity Seats’ design with added foam topper pad for initial softness and long-term comfort that consists of acoustic laminated glass (windshield and front side glass), and Active Noise Cancellation System for a quieter cabin.

As with the exterior, interior colors were carefully considered to fit with Maxima's exclusive sports-premium personality.

 

Performance
The new Maxima's 3.5-liter VQ-series V6 has been redesigned with more than 60 percent new parts (compared to the previous generation 3.5-liter V6). With 300 horsepower, Maxima has a high specific output of 85.7 horsepower/liter. The revised engine helps Maxima achieve an anticipated 15 percent increase in highway fuel economy to an EPA estimated 30 miles per gallon*.

Technology

Maxima's next-generation premium-level technology features include an 8.0-inch color display features multi-touch control for intuitive smartphone-like gestures such as swiping and pinch-to-zoom. The system is paired with a standard 7.0-inch Advanced Drive Assist Display (ADAD) within the instrument cluster.

The vehicle boasts an extensive range of safety, security and driving aids, including Predictive Forward Collision Warning (PFCW), Intelligent Cruise Control (ICC), Forward Emergency Braking (FEB), Rear Cross Traffic Alert (CTA) and Blind Spot Warning (BSW). Maxima also offers an available Driver Attention Alert (DAA) system which monitors steering input patterns to establish a baseline and helps alert the driver when drowsy or inattentive driving is detected (only on Maxima SR grade).

Convenience features befitting a luxury vehicle are part of the Maxima's suite of available equipment. Many of these features are not even offered on many luxury nameplates and are found standard on most of Maxima grades. These include a power tilt/telescoping steering wheel with an "Easy Entry" system, Around View® Monitor, Remote Start via Key Fob and a power rear sunshade.

 

- ENDS -

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle and the best-selling EV in history.

Please visit the Nissan Media Channel on www.nissan-me.com or ‘Like’ us at www.facebook.com/NissanME

For Nissan Middle East FZE media enquiries:

Yolande Pineda
Director, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: yolande@nissan-me.ae

Mohammed Al Tawil
Media Relations Manager
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: Mohammed.Tawil@nissan-me.ae

Bilal Bhaila
Memac Ogilvy Public Relations
Tel: +971 4 305 0307
Mob: +971 55 431 2777
E-mail: bilal.bhaila@ogilvy.com