2015 10 07Nissan proves its passion for performance with launch of ‘NISMO’ brand in the Middle East
Nissan debuts world premiere of Patrol NISMO showcasing ultimate essence of its ‘Innovation that Excites’ promise
DUBAI, United Arab Emirates - October 7, 2015: Nissan’s world famous motorsport and road car performance brand, NISMO, made its Middle East debut at a spectacular launch event in Dubai, heralding the next step in ‘Innovation that Excites’ for driving enthusiasts across the region.
In addition to launching the performance marque, Nissan also confirmed the world premiere launch of the Patrol NISMO. Recognizing that off-roading and motorsports are the life-blood of local driving enthusiasts, Nissan believes the time is right to introduce the Patrol NISMO in the Middle East. “NISMO is the ultimate essence of Nissan’s promise to deliver ‘Innovation that Excites’,” said Samir Cherfan, Managing Director of Nissan Middle East. “We could not have launched NISMO in the region without including our most iconic model, the Nissan Patrol, in the range of NISMO vehicles. Bringing the high performance brand to the Middle East and launching the Patrol NISMO as a world premiere model is proof of our commitment to making thrilling driving experiences accessible to all our customers.
As part of its performance road car line-up, Nissan showcased three NISMO models – the 370Z NISMO, the GT-R NISMO, and the Patrol NISMO.
With the region’s strong heritage in high performance vehicles and Nissan’s success in earning a reputation as a trusted motorsport brand, the Japanese auto-maker believes NISMO will resonate strongly in the Middle East market “Since we came to the region, Nissan has been building a strong and mature automotive brand, well known for exceptional quality, performance, innovation and reliability. Combined with our long history of success in motorsports and off-roading, we believe that the Nissan brand is in a unique position to offer the ultimate, thrilling experience with our all-new NISMO line-up,” continued Cherfan.
While NISMO is already established and well-known in the world of motorsport, it is now being expanded to other markets as Nissan’s exclusive performance road car brand.
Firmly rooted in the spirit of pioneering Japanese maverick engineers, where innovative solutions are applied in bold and smart ways to challenge the norm, NISMO cars provide exciting driving experiences with motorsports-inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility.
According to Samir Cherfan, NISMO is an important part of Nissan’s long term product plan. “We view the addition of NISMO as a key element of our business expansion strategy based on our successful motorsports heritage in the region. The NISMO brand is a highly valuable, credible and desirable addition to our range and we are honored to bring the brand to the Middle East.”
All three of the showcased NISMO models are designed with the NISMO DNA at its core, with motorsports-inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility. Some of NISMO’s signature design marks include body kit with red striping and red highlights on door mirrors, making head-turning NISMO versions immediately recognizable.
Nissan believes the thrill of driving a NISMO model comes from the complete package – its premium design, enhanced steering and suspension resulting in an exceptional improvement in performance.
NISMO models feature advanced technologies developed and pressure-tested within the demanding motorsport arena. Compared to their respective standard versions, NISMO vehicles add aerodynamic design born in motorsport, superb handling, improved acceleration and sporty driving dynamics for an exciting drive.
NISMO was founded in September 1984 as a specialty company to support all motorsports activities of Nissan Motor Company (Nissan). Nismo is the performance brand for Nissan, and is one of the company's purveyors of innovation and excitement.
and ride comfort
GT-R NISMO (MY15 GT-R NISMO US spec as reference)
370Z NISMO (MY15 Z NISMO US spec as reference)
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About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle and the best-selling EV in history.
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Nissan Middle East FZE
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Memac Ogilvy Public Relations
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