A convoy of Tiida hit the road stopping off at stop-off points around Dubai
Dubai, United Arab Emirates (March 28, 2011): Nissan Middle East and its local retail partner Arabian Automobiles, the exclusive dealer of Nissan, Infiniti and Renault in Dubai and the Northern Emirates organized a Nissan TIIDA road show for Nissan enthusiasts across Dubai . The road show began on March 18th, 2011 and stopped off at malls such as Deira City Centre, Ibn Battuta and Mall of the Emirates. The Tiida road show also showcased its youthful appeal to students at American University of Sharjah, Academic City and Dubai Men’s College.
“One-to-one marketing is an important element of our communications mix this year. With this roadshow, we are reaching out to a youthful generation who can relate with the Nissan Tiida model. We are visiting our Nissan customers, to not just see, but feel and experience the difference with the Nissan Tiida. This activity will definitely leave a mark in the minds of our enthusiasts and customers”, commented Richard Zreik, Senior Marketing Manager at Nissan Middle East.
The Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the other markets including the Middle East and China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively. The Tiida has achieved strong customer advocacy due to its spacious and modern interior, impressive driving performance and good fuel efficiency.
The Tiida has won numerous awards in 2008 by receiving ‘Car of the Year’ in Thailand and Mexico, ‘Automotive Best Buy’ in the USA and top ranked as an environmentally friendly car by the Ministry of Environment in Taiwan.
Other awards for the Nissan Tiida include the China “Car of the Year 2006” by SINA Corporation, a leading Asian online media company and information service provider based in China and “Inter-American Car of the Year 2007” by FIPA, Inter-American Federation of Auto Journalists, which consists of journalists from 19 countries.
The Nissan Tiida has also received several safety recognitions, which include the highest six star rating for its crash-impact safety by Ministry of Land, Infrastructure, Transportation and Tourism of Japan in 2004, highest ratings for front, side and rear impact by the US Insurance Institute for Highway Safety in 2008, and the Safest Car Award by Premiado Auto Mas Seguro Magazine in Argentina in 2007.
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