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SHIFT_ Magazines
SHIFT_ is a quarterly bilingual (English and Arabic) brand magazine for the public and the first brand magazine in Arabic by Japanese auto maker for the Middle East.
Issued by Nissan Middle East, the magazine’s first issue was Jun - Sep 2004.
The magazine aims to present a markedly pro-active, future-oriented world view, establish a warm, insightful, non-patronising rapport with readers, convey Nissan’s bold strides towards technological, styling, safety and environmental excellence and develop an alternate communication channel guided by the strategic objectives of NMEF.
Since its first issue, the magazine has undergone significant development and is regarded by journalists and the general public as a guide to what Nissan is doing in the GCC and Middle East region.
The magazine issues 10,000 copies in each edition and is distributed free of charge to NSCs as well as key media. Some issues are sold at selected outlets in some GCC areas. SHIFT_ magazine also serves as an internal communication tool with NMEF staff members.
Download issues of the SHIFT_ Magazine
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