August 2005
Nissan Ranks Highest In Aftersales Service
Nissan's CSI score helps raise the Industry average 21 points to 796 from 775. According to a recent study released by the J.D. Power Asia Pacific 2005 China Customer Satisfaction Index (CSI) on August 1, 2005, Nissan ranks highest in customer satisfaction with authorized dealer after sales service in China.
This annual industry wide study CSI has been conducted independently to measure customer satisfaction with maintenance and repair service at authorized dealerships at 12 to 18 months of vehicle ownership.
Takeshi Nakajima, Deputy Managing Director at Nissan Middle East, commented on this achievement "Nissan set a new benchmark for the China market by scoring an unprecedented CSI score of 829 out of a maximum of 1000 points. Nissan is very proud of this award; it shows Nissan's commitment to its customer base in the region by providing the best in aftersales support".
Nissan achieves either the best or the second-best performance across all seven factors. Most significant improvements over 2004 are observed on the user-friendly service and service quality factors.
The yearly study ranks overall customer satisfaction based on dealer performance attributes across seven factors, including problems experienced; user-friendly service; service delivery; service quality; in-service experience; service advisor; and service initiation.
